Drawing inspiration from the product itself and their unique properties, our design features bold geometric patterns to represent the cocoa shape and fearless flavours of the chocolate powders. Using a minimalist and clean typographic design and subtle color palette, we were able to enhanced the variety of ingredients and unique sensations of Aim’s cocoa powder. Regarding the palette, we opted for colours that have the right balance between freshness and appealing to multiple audiences.

The result expresses a bold, fresh vision of holistic health.